Research
We explored Dutch cinema-goers’ habits through user stories, task analysis, and creativity techniques like brainwriting. Research showed a strong demand for personalized recommendations, easy group bookings with split payments, loyalty rewards, and a seamless browsing experience. Card sorting sessions helped organize content intuitively, ensuring users can quickly find movies and plan their visits effortlessly.
Prototyping
Based on user research and concept development, we created wireframes and built a high-fidelity clickable prototype in Figma. The prototype focused on smooth movie discovery, personalized suggestions, group bookings with seat suggestions, loyalty tracking, and a fun swipe-based movie exploration feature. Visual design emphasized clarity, personalization, and a modern, intuitive experience for digital-native users.